About Us
Cupable brings together entrepreneurship, brand thinking, environmental research and on-ground execution. We work to make reusable cups practical for the people serving them, the brands using them and the people bringing them back.
Builds businesses with purpose.
Purav launched his first sustainability venture, Treenew, at just 18. A serial entrepreneur, he combines environmental ambition with practical business models, helping Cupable turn good intentions into solutions that can grow.
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Brings people and plans together.
Lokesh previously led a 500-member Rotaract organisation, guiding projects ranging from building village wells to supporting local livelihoods. A community builder and operations lead, he combines hands-on coordination with a people-first approach, helping Cupable turn ambitious plans into dependable execution at events and festivals.
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Turns impact into evidence.
A former McKinsey consultant with a PhD from IIT Bombay, Nishith studied how India’s economic growth relates to solid waste generation, particularly plastic waste. His research explored how policy and technology can balance progress with responsibility. He brings a systems-driven, analytical approach to Cupable, helping translate sustainability goals into measurable impact.
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Connects brands with belief.
Rahul brings creativity and commercial understanding from a career in marketing and brand strategy. His experience spans Zomato and a marketing consultancy working with brands including Beardo and Just Herbs. At Cupable, he connects sustainability with clear, culturally relevant stories that people and brands can get behind.
LinkedIn profileOur factory
We manufacture our cups in-house at a dedicated ISO 9001-certified plant. Having production close to our team helps us develop cup formats, manage quality and bring custom designs to life for events, venues and everyday service.
Our investor
Rainmatter by Zerodha backs our work to make reuse easier to adopt and scale. Together, we’re working toward a future where a cup is designed to be used again.
Our company
Cupable is a part of Recube Circular Solutions Pvt. Ltd.